| Location: | Riversands, Midrand |
| Employment Type: | Full-time |
The role of the Marketing & Property Platform Administrator is to support marketing efforts and manage property listings across various rental platforms. The individual is responsible for ensuring accurate and timely listing of rental properties, executing marketing campaigns, and providing administrative support to both the marketing and sales departments. The position demands attention to detail, strong coordination skills, and a results-driven approach to performance.
Key Performance Areas
- Marketing Coordination
- Assist in planning and executing property marketing campaigns.
- Monitor campaign performance and prepare basic analytics reports.
- Rentals Platform Administration
- Upload and maintain accurate property listings on the company’s website, property portals (e.g. Property24, Private Property), and CRM tools.
- Ensure listings include quality photographs, accurate descriptions, correct pricing, and availability.
- Monitor listing expiries, update availability status, and remove rented properties promptly.
- Coordinate with the rentals team to gather information for listings and updates.
- Lead Management & Response Tracking
- Track and document responses and leads from rental platforms and marketing campaigns.
- Ensure all inquiries are captured in the CRM or lead system (e.g., Bitrix).
- Follow up with the rental team to ensure timely lead assignment and response.
- Content and Brand Management
- Ensure that all property platform marketing materials and listings align with the company’s brand identity.
- Administration & Reporting
- Maintain accurate records of property listings.
- Generate weekly and monthly reports on listing performance, and property platform lead conversions.
- Support the rentals team with document management and administrative support as needed.
- Manage property platform budget (called the “wallet”) and spend according to pre-approved amounts.
Minimum Requirements
- Certificate or Diploma in Marketing, Digital Media, Real Estate, or related field.
- 2–3 years of experience in a marketing or property administration role.
- Familiarity with property platforms (e.g., Property24, Private Property).
- Experience using CRM systems (e.g., Bitrix, MDA, or similar).
- Proficiency in MS Office and social media tools.
- Excellent communication, organizational, and administrative skills.
Key Performance Indicators
- 100% accuracy on property listings
- Properties listed within 24 hours of receiving full information
- Materials delivered 2 days before scheduled campaign date
- 100% lead logging and follow-up tracking
- 95%+ adherence to content schedule
- 100% updates on rented/expired listings within 24 hours
- Weekly reports submitted every Monday by 10am
Key Competencies:
- Attention to detail
- Time management
- Digital fluency
- Customer service orientation
- Initiative and accountability
- Team collaboration
- Adaptability in a fast-paced environment
